BOOKS at a Fifth
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Happy Holidays!!!!!!

12/19/2013

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The holiday season is upon us!  I hope your season is filled with love and family and good cheer.  


If you need a last minute gift for a book lover on your list, remember that we do sell gift certificates in any denomination you desire. 


Wishing you and yours all the best!!!
 
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Our One and Only Yearly Sale!!!

12/1/2013

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Starting December 6th, check out Savecoin.com for our one and only yearly special! Take advantage of this offer, we only do this once a year and there is no guarantee that we will do it again next year.


This could make a great Christmas present for any book lovers on your list too.  


Check it out! The offer is only going to be there for a short time!


Happy Holidays!! 

  
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Introducing Rachel!

12/16/2012

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If you have been to the store lately you have seen a new face.  Our newest staff member is Rachel Guderjahn.  She is filling in as store manager while April is on a much needed vacation!  

April trained her really well and so far, she is doing great at the store. But we are not keeping up on our Twitter and Facebook announcements like April did.  Maybe with time or when April gets back.

So next time you are in say hi to Rachel and make her feel welcome!  

 
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Announcing our new BOOK BUCK$ program

1/30/2012

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In order to reward our cash customers, we are starting a new rewards program. 

For every $25 cash purchase you make, you will receive $5 in BOOK BUCK$. Book Buck$ can be used on your next visit to our shop and are good for up to $5 off your next purchase. 

Book Buck$ cannot be added to a trade account. For further details please stop in and visit us today. 

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Sign Code Changes to have HUGE Impact on my business

2/24/2010

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Last night I attended the public meeting to discuss proposed changes to the current sign code. I was and am horrified by the unnecessarily restrictive nature of these changes. I cannot stress strongly enough how harmful these regulations will be to a huge percentage of businesses throughout Fargo.

Here is a link to the proposed sign code in PDF format.

Here is a link to the proposed sign code in 
Microsoft Word format.

Here is the Forum article.

Businesses say proposed Fargo sign code changes too restrictive
Owners want ability to promote services, while residents favor more regulation
Several small-business owners condemned proposed changes to Fargo’s sign code during a public hearing Tuesday night, saying the changes would be too restrictive and could harm businesses.
By: Kristen Daum, INFORUM 

____________________
Several small-business owners condemned proposed changes to Fargo’s sign code during a public hearing Tuesday night, saying the changes would be too restrictive and could harm businesses.

Meanwhile, some residents said they favored more regulation of signage for the improved aesthetics it would bring to neighborhoods near businesses.

For several months, Fargo leaders have considered changes to the city’s sign code regulations, and business owners said the proposed changes go too far in restricting how businesses can affordably promote services.

Among the proposed changes is a provision that reduces the total amount of signage for every lineal foot of property from 3 square feet to 1½ square feet. Other types of signs could only cover 25 percent of a building’s façade, as compared to 40 percent under the current code.

The amount of time a temporary sign can be displayed also would be cut from 30 days to 14 days, and regulations would be placed on electronic messaging centers, which are not covered under the current code.

April Farver, owner of Books at a Fifth in the Village West Shopping Center, said she sees a measurable difference in business when she uses temporary signs to advertise along 13th Avenue South, which are an affordable way to promote her business.

“Every single time we put a sign up there, we see a huge, huge difference,” Farver said, adding that she stands to lose $5,200 a year in growth, under the proposed reduction in how long a temporary sign can be displayed.

“We need every customer in the store we can get,” Farver said. “We need to show them we’re there, and we need the temporary sign out on 13th Avenue.”

Other business owners said signage outside their property serves as their “unique identifier” in attracting customers and growing their businesses, which in turn benefits the city’s economy.

Business owners said city officials shouldn’t seek to deter small businesses from coming to Fargo, which they say the stricter code would do.

“The small businessman with this proposal is going to get the ever-living daylights kicked out of them,” said Bernie Dardis, CEO of Indigo Signworks.

However, some residents said they favored the city’s proposal to tighten regulations on signage.

“These neighborhoods are starting to be infiltrated by business,” resident Tom Neihart said. “What I care about is my neighborhood; I care about is my quality of life … Protect the sanctity of the neighborhood.”

More than 50 people attended Tuesday’s meeting. Another public hearing to discuss the proposed sign code changes is scheduled from noon to 2 p.m. Thursday at the commission chambers in Fargo City Hall, 200 3rd St. N.

More hearings could be scheduled if necessary, Senior Fargo Planner Jim Hinderaker said. 

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In the News

10/23/2009

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Picture
We were featured in the Fargo Forum, 23 October 2009 New Business section.

How exciting to see us in print!!!

Should the link become outdated or you need to sign in and don't wish to create an account, here is the article and pic. 

==========================

Books at a Fifth enjoys success amid downturn in economy
April Farver and Aaron Guderjahn knew they wanted to start a small business together.
By: Jon Knutson, INFORUM 

April Farver and Aaron Guderjahn knew they wanted to start a small business together.

The question was, what kind of business should it be?

“Well, I like organizing. I like keeping things tidy. And I like to read. So a used bookstore just made sense,” Farver said.

Books at a Fifth opened in April. As the name implies, books are sold for one-fifth of the publisher’s price.

The store also trades books with customers.

Farver and Guderjahn said they like their location in Village West, which includes Hornbacher’s Foods.

“Hornbacher’s is a great anchor. People keep shopping and coming back there, and they’re potential customers for us,” Farver said.

Angie Diehl, who recently came in to the bookstore with books to trade, said she likes the store.

“I’m glad it’s here,” said Diehl, who learned about the store from a relative who bought books there.

Books at a Fifth occupies 500 square feet in Village West.

“This is a good size for us,” Guderjahn said. “If we had more space, the cost (of renting) would be higher.”

History books are popular with customers. Science fiction/fantasy, mystery and romance also are strong.

The weak economy is helping Books at a Fifth because consumers are looking for good deals, Farver said.

“You spend $30 or $50 here, and can leave with a box of books, she said.

She and Guderjahn aren’t interested in moving to a bigger location, even though business is strong.

But they say they might consider opening a second location, possibly in Moorhead.

“We’re off to a good start. We’re happy with the way things are going,” Farver said.

__________________________________________________________________________

Books at a Fifth

* Location: 4101 13th Ave. S., Fargo

* Hours: Hours: 11 a.m. to 7 p.m. Monday, Tuesday, Thursday, Friday and Saturday; 11 a.m. to 10 p.m. Wednesday

__________________________________________________________________________
Readers can reach Forum reporter Jonathan Knutson at (701) 241-5530  


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    Author

    Rachel Guderjahn (Feb 2016)

    Previously: Zach Huset 

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